Risk is central to any investment decision, and new tools powered by AI can help investors understand portfolio risk in hours instead of weeks. Risk and compliance, however, are often viewed as check-the-box, back office drudgery. Our task was to make risk reporting tangible, exciting, and immediate for investors who are accustomed to thinking otherwise.

To saturate the market, we kicked off a year-long campaign that combined global events, social media and email outreach, product promos, sales demos, podcast interviews, and on-the-ground research on the evolution of risk.

The Future of Risk campaign resulted in a 23x increase in website traffic for MSCI’s risk solutions, with paid and social advertising generating a click through rate 137% above baseline, with ad impressions up 54x over benchmark. More than 1,300 clients attended our events, and risk analytics became one of the top selling products for the year.